AngusPure is the official beef brand of Angus New Zealand. We’re securing the future of high premiums for our producers, putting more money in their back pockets.

We encourage our farmer producers to buy and use only registered or PRAC recorded Angus bulls, which allows them to sell their cattle as the highly sought after ‘AngusPure’ beef. Using registered or PRAC recorded Angus bulls allows farmers to tag their progeny with AngusPure Source & Trace tags. These black ‘A’ tags ensure a full line of traceability and are a recognised endorsement of quality beef, as the tag guarantees access to the higher premiums at approved processors.  Cattle with AngusPure Source & Trace tags are becoming highly sought after throughout the supply chain.

In November of 2016, AngusPure announced its new export brand, AngusPure Special Reserve. AngusPure has signed deals with Broadleaf Game (USA) and Sutherland Gastronomy (Hong Kong and Macau), to provide AngusPure Special Reserve product for all 12 months of the year. It will see higher premiums than ever for those cattle that qualify.

To qualify for the AngusPure Special Reserve program, cattle must have a marbling score of 2 or better.  Marbling has two critical components; genetics and feeding.  Feeding on a rising plane of nutrition is vital but without the genetics these attributes will not be able to express themselves.  Cattle must also be tagged with AngusPure Source & Trace tags to enter into the AngusPure Special Reserve program.


Your progeny must be sired by a registered or PRAC recorded Angus bull and be genetically at least 75% Angus to use AngusPure Source & Trace tags and qualify for AngusPure carcass premiums.

AngusPure Source & Trace tagged cattle receive premiums at approved processors only and AngusPure Source & Trace tags are compulsory as of 2020, for all cattle being processed into the AngusPure programs.

In order to qualify for the AngusPure Special Reserve premiums your cattle must be AngusPure Source & Trace tagged and meet the minimum marble score of 2.  No hormones growth promotants or antibiotics can be used at any stage throughout lifetime of animal.

Only steers or heifers are eligible.


In an imperfect world, AngusPure is a product in perfect order. Nothing is left to chance. All our product can be traced back to the original supplier.

• Animals who are recorded under the AngusPure Source and Trace programme will have their lifetime health treatments traced, to guarantee food safety.

• A guarantee of quality and service is provided as AngusPure uses only approved distributors.

Our vision is to create an ‘AngusPure Moment’.  A moment in time when anyone, anywhere in the world, is able to share in a moment of synergy. A moment created by the finest grass-fed beef eating experience.

So in light of this, we have partnered with 90 Angus studs.  These are a sample of New Zealand's finest. By using quality genetics and implementing best management practice, we will forge this AngusPure moment.

Abbotsford - Atahua - Aywon - BeefGen - Benatrade - Black Bear - Black Ridge - Blacknight - Bos - Cleardale - Dandaleith - Dandaloo - Earnscleugh - Elgin - Erewhon - Fernvale Genetics - Floridale - Focus Genetics - Gembrooke - Glenwood - Hallmark - Heather Dell - High Valley - Hillcroft - Hingaia - Kahurangi - Kakahu - Kaiwara - Kauri Downs - KayJay - Kiwikawa - Komako - Lake Farm Genetics - Leefield Station - Lomond - Mangaotea - Martin Farming - Matai Mara - Matapara - Matauri - Merchiston - Motere - Mount Linton - Mt Possession - Ngāputahi - Nicks Head - Okaka - Okiwi - Oranga - Oregon - Otoka - Parakau - Penvose - Peters - Pine Park - Puke-Nui - Ranui - Rissington - Rockley - Rotowai - Ruaview - Seven Hills - Shian - Stern - Stokman - Storth Oaks - Sudeley - Tahu Ruanui - Takapoto - Tapiri - Tawa Hills - Te Atarangi - Te Kupe - Te Mania - Te Whanga - The Wolds - Totaranui - Tuawhiti - Twin Oaks - Umbrella Range - Vermont - Village Farm - Wairere - Waitangi - Waiterenui - Waiwhero - Wakare - Westfield - Whangara - Woodbank


All products derive from an Angus New Zealand registered or performance recorded sire.

• AngusPure adheres to the New Zealand Beef & Lamb Quality Mark standards.

• Full traceability throughout the supply chain with AngusPure Source & Trace ear tags.

• No hormone growth promotants, ever.

• No antibiotics.

• Only heifers or steers.

• Stictly grass fed and finished.

• Processed at an approved plant.

• Low PH levels.

• Aged for a minimum of 21 days.