AngusPure is the official beef brand of Angus New Zealand. We’re securing the future of high premiums for our producers, putting more money in their back pockets.
We encourage our farmer producers to buy and use only registered or PRAC recorded Angus bulls, which allows them to sell their cattle as the highly sought after ‘AngusPure’ beef. Using registered or PRAC recorded Angus bulls allows farmers to tag their progeny with AngusPure Source & Trace tags. These black ‘A’ tags ensure a full line of traceability and are a recognised endorsement of quality beef, as the tag guarantees access to the higher premiums at approved processors. Cattle with AngusPure Source & Trace tags are becoming highly sought after throughout the supply chain.
In November of 2016, AngusPure announced its new export brand, AngusPure Special Reserve. AngusPure has signed deals with Broadleaf Game (USA) and Sutherland Gastronomy (Hong Kong and Macau), to provide AngusPure Special Reserve product for all 12 months of the year. It will see higher premiums than ever for those cattle that qualify.
To qualify for the AngusPure Special Reserve program, cattle must have a marbling score of 2 or better. Marbling has two critical components; genetics and feeding. Feeding on a rising plane of nutrition is vital but without the genetics these attributes will not be able to express themselves. Cattle must also be tagged with AngusPure Source & Trace tags to enter into the AngusPure Special Reserve program.
Your progeny must be sired by a registered or PRAC recorded Angus bull and be genetically at least 75% Angus to use AngusPure Source & Trace tags and qualify for AngusPure carcass premiums.
AngusPure Source & Trace tagged cattle receive premiums at approved processors only and AngusPure Source & Trace tags are compulsory as of 2020, for all cattle being processed into the AngusPure programs.
In order to qualify for the AngusPure Special Reserve premiums your cattle must be AngusPure Source & Trace tagged and meet the minimum marble score of 2. No hormones growth promotants or antibiotics can be used at any stage throughout lifetime of animal.
Only steers or heifers are eligible.